After the initial euphoria of nation building had simmered down, second-generation industries started sprouting up in the 60's. However the hosiery sector lacked an organized set-up. Imported brands popularly viewed as benchmarks of quality were out of reach of the common man.

Mr. P. R. Agarwala along with his brothers, Mr. G. P. Agarwala and Mr. K. B. Agarwala changed this abysmal scenario with their zeal and passion by establishing Binod Hosiery in 1968, to manufacture and market quality hosiery products. The latest machinery was installed, the finest R&D facilities were provided and the yarn quality simply the best.

In 1995 Rupa & Co. Ltd. was born, bringing within its fold Binod Hosiery. Our founders' vision and foresight made Rupa the leader in the organized hosiery sector.

, The name that has become synonymous with the best in hosiery products. Behind us, is nearly four decades of hard work along with constant upgradation of R & D and Machinery facilities to bring to the discerning customer; the finest in undergarments and casual wear.

We have successfully wedded state-of-the-art machinery with the latest fashion trends to bring about a product that is the first and the last word in comfort.

's product portfolio today, includes innerwear, socks, casual wear and classic sportswear for ladies, gentlemen and children. We continue to strive towards excellence, to gift the consumer the very basic in body wear and to cater to our ever-expanding consumer base.

With constant learning, innovation and refinement of it's operations, has transited seamlessly from a production driven to a customer driven enterprise and is fully prepared to face challenges of total customer satisfaction at a global level.

For nearly three decades now, Rupa has become synonymous with Quality, Sophisticated Style and Sheer Elegance.
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